57% of younger travelers rely on social media for their travel decisions, according to Skift Research’s 2024 report , “Exploring Gen Z and Millennial Travel.” And it probably comes as no surprise that one of Gen Z’s preferred channels is TikTok.

How can your destination organization leverage this channel? Learn how to capture your target audiences — one short video at a time — in our webinar with social commerce entrepreneur and TikTok expert Ethan Kramer, who created EK Creative — now part of the Agital collective — a trailblazing social commerce and digital marketing agency that carved out a niche in live-selling platforms and social media campaigns, transforming how brands interact with consumers in real-time, earning the title of No. 1 TikTok Shop Ads Partner in Q1 of 2024. 

During this 30-minute Q&A-style discussion, Next Travel Booking Founder Mya Surrency asks Ethan the questions you have about how your destination can tap into TikTok for your marketing efforts:

• First Steps: What’s the best way for your destination to jump into TikTok?
  
• Content Cadence: How often should you post, and what types of content perform best?
  
• Video Quality: Do you need professional production, or will a smartphone do the job?
  
• Working with Influencers: Is influencer marketing the right path? Learn how to choose the right partners and target the right audience.
  
• Driving Engagement: What can you do to boost views, shares and overall engagement? We’ll share practical tactics to get your videos noticed.
  
• Brand vs. Influencers: Is influencer marketing essential? We’ve got the tips.